conceptualization of the entrepreneurial decision making process in small & medium size enterprises

regarding the importance of entrepreneurial decision making process and due to the insufficiency of pervious research in considering qualitative aspects of the issue, this study aims to conceptualize entrepreneurial decision making process in small & medium size enterprises. for this purpose, the qualitative case study method was applied among iranian prominent entrepreneurs in the year of 2009.the research findings suggest that entrepreneurial decision making process in small & medium size enterprises rely on guideline consist of; searching for information, recognition of the available and feasible decision alternatives, investigating and evaluating environmental factors affecting enterprises, evaluating the risks of each decision alternative, dealing with the problems & bottlenecks, regarding others suggestions, utilizing personal experiences, and relying on personal intuition & cognitive biases.